If you’re a business owner, it is likely that you simply don’t have the time to do much other than run your business. Updating your website can wait until later, right? Wrong! These days, relevant content is king, and regularly publishing content is a simple and inexpensive way to market your business. But, what do you do if you can’t spare the time to consistently update your page?
Hiring a content creator or consultant is a great way to insure that your pages remain updated and fresh. However, it is important to note that hiring a consultant is a significant business decision. You will want to hire someone who is a great fit within your company that maintains a wealth of knowledge and confidence on the subject at hand. Before officially hiring a new team member, ask the following questions.
How much experience do you have? To be good at anything, you need to have experience. This rings true for all industries, from accounting to zoology. The most experienced content marketers have around 10-12 years of experience, but the average individual will most likely have only a couple. Keep the importance of experience in mind throughout the hiring process.
What type of content marketing campaigns have you been a part of in the past? Ask your content partner for writing samples or for a writing portfolio. A portfolio is great at indicating where core strengths lie and whether past projects relate to what your company needs. It is also a great way to find out if they have any experience in the industry.
Do you understand the basics of content marketing? This should be a fairly obvious question to ask. If you hire someone who isn’t actually qualified to perform the job you have requested, you’re wasting money. It is as simple as that. In terms of content creation, you should look for someone who can at least explain to you the difference between content marketing and social media.
How do you measure success within a content marketing strategy? Of course, you’ll need to know if the measures you are taking to continuously update your content are actually effective. Anyone who neglects to analyze metrics will not help you achieve your end goal. How do you use content to market yourself? If your interviewee does not know how to brand their own personality, they will not know how to brand you. Check to see if they use social media or if they belong to any reputable online communities. Do not just jump into a contract with a content marketer or consultant simply because they tell you they’re good at their job. Make sure you analyze their strengths, weaknesses, personality and portfolio to ensure that their capabilities are a perfect match for the needs of your business.